Thailand's culture is about more than music and paintings. It arises from a complex system of mutual respect and politeness that binds the country's
people together. Seniority has different forms: younger people respect elders, the poor look up to the rich, common citizens defer to politicians and high ranking
military personnel.
A western visitor to Thailand is often cast into the role of the social superior. For most, the notion is uncomfortable. They don't have a Declaration
of Independence nor a Bill of Rights. It's illegal to criticize the royalty, or any religion. While Thai culture has shifted somewhat westward, age-old
distinctions of class and social rank still prevail.
The Thai king Bhumibol Adulyadej's and members of the Royal Family
Royalty and monks always rank highest. Several other factors then determine a person's social status:
♦ Income.
♦ Occupation and education.
♦ Age. (Older, for Americans who might have been wondering, is better!)
♦ Social connections.
♦ Family. Family names were not adopted in Thailand until the 1920s, when each family took a unique name. Thus certain family names reliably denote
high status.
A new acquaintance may pepper you with questions that seem snoopy. But without knowing your relative social ranking, a Thai has as much difficulty interacting
with you, as you would with someone whose name or gender you didn't know. Indeed, the Thai language offers ten ways of saying the word you, and the choice depends
in part on the relative status of the listener.
So be ready to answer questions like "How old are you?" "What hotel do you stay at?" and "How much did your shirt cost?" Many Americans
will draw the line at "How much money do you make?" and a light-hearted "Not enough" should suffice.
That you could afford a trip to Thailand establishes that your income lies well above that of most people you'll meet. A new acquaintance will also evaluate
your dress, grooming, and mannerisms, for further clues about where to place you. In some situations, such as interactions with a waiter in a bar or restaurant, the
context has already established you as having the higher social rank. Status-related questions here are simply a way to flatter you. You may as well play along
and enjoy it!
When you're the superior.
You incur certain responsibilities as the higher-ranking individual
♦ You pick up the tab at dinner. Whether it's a date or a group of business colleagues, don't expect to split the bill.
♦ Dress your role. That tank-top you wore to the beach is not appropriate anywhere else.
♦ Don't shirk your position. At a public event, for example, you may be ushered to a front row.
Stay there. If you move back, everyone behind you will also feel obliged to move back.
♦ Be courteous to those of lower status. Your higher ranking is never an excuse to criticize or show anger toward someone of a lower status. Doing so will
reflect more badly on you than on them.
♦ Don't overdo it. A smile is more appropriate than a spoken thank-you to a clerk, cab-driver, doorman, after they perform an expected service.
When you're the inferior
Don't get too smug just yet. You rank above many Thai people, but you always rank below monks and royalty. Follow the lead of others in the presence of either
group, bow your head, and by no means point at them with your feet or touch them on the head!

"The sweetness of food doesn't last long, but the sweetness of good words does."